Culture

Planted 02022-09-14

The Four Dirty C Words of the Internet ACT: A Cyclic Theory Of Subcultures Power Laws,...

if I were to suggest some criteria for a superior narrative, they would be: It is externally oriented. It’s about who the customer becomes, not what the company does. It functions as belief-driven business logic. It uses carefully considered counter-orthodox beliefs to govern choices across product, strategy, people, and capital, not just storytelling. It meaningfully differentiates. It justifies unique systems, activities, and experiences that competitors can’t easily copy. It creates strategic coherence. Teams align without being controlled, as the narrative guides distributed teams in a singular direction. It is future-permissioning. It authorizes moves others can’t make, because they do not yet have the benefit of reverse engineering the logic and counter-orthodox beliefs encapsulated by your unique narrative.

– Paul Worthington, Off Kilter, Volume 199: Narrative As Firmware.](https://www.invencion.com/campaigns/view-email/bZFk1ILM98DbopzoO3jgSf3RLQbjWgdWs6o635tcXi5CHB3nN9rMk-VOKBnBgYUTGw9Cf3AVcIevNirKErakcAf-R8eIPfwkotIVNUCY1y7sNoccQQyUGoe5c_BQSz1z7qO9648CstJpmXP5CDsZxUj9dZHzR2wp1HO-hw==?ss_source=sscampaigns&ss_campaign_id=6807a50d23ef066da75f400e&ss_email_id=680a2450a2e5f515fd70c1eb&ss_campaign_name=Off+Kilter+199%3A+Narrative+As+Firmware.&ss_campaign_sent_date=2025-04-24T11%3A45%3A26Z)